Adobe After Effects, Adobe DreamWeaver, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premier Pro, Google Analytics, Google AdWords, Google Webmaster Tools, HTML5 / CSS, Microsoft Excel, Microsoft PowerPoint, Microsoft Word, SalesForce, Wordpress
Marketing Coordinator | Machine Solutions | Tucson, AZ |
Feb. 2016 – Present
Managed comprehensive marketing strategy for B2B lead generation of a global medical device manufacturing equipment company that has grown from $37 to $48 million in revenue in the last two years.
With the acquisition of two brands, growing the portfolio from 4 to 6 divisions, developed, implemented and monitored multi-channel marketing campaign to leverage brand market position to improve cross-brand awareness and market penetration in key markets in North and South American, Asia and Europe by:
- Redesigning 5 company websites, in collaboration with stakeholders, to improve user experience, SEO and cross-brand promotion, increasing relevant web traffic by 20% and reducing bounce rate from 90% to 55% and increasing search engine ranking from second page results to the top three listings for desired keywords and search terms;
- Coordinating 13 national/international trade shows in the U.S., Germany, Japan, China and Ireland to generate leads, redesigning booth graphics and sales collateral to optimize cross-promotion of products from multiple brands; and
- Developing go-to market strategies for new products, working with key stakeholders to create comprehensive marketing plan, including pilot programs for OEM, video and content marketing, market analysis and targeting, developing campaigns to generate demand prior to launch.
Lead the development of customer satisfaction program aimed at increasing customer retention, collecting data as a driver for future R&D and product development strategies and improving measurability of KPIs in collaboration with other members of the leadership team, sales, engineering and product managers.
Oversaw annual marketing budget of $500,000, worked with company attorneys on issues of trademarking, maintained company style guides, managed sales and marketing collateral such as business cards, presentations, catalog pages and white papers.
Creative Director | Sidekick Design Lab | Tucson, AZ | NewYork, NY | Albuquerque, NM | Oct. 2006 – Present
Worked as an independent contractor in both full- and part-time roles with multiple clients to provide graphic design, web design and marketing services. Designed banners, posters, graphics, business collateral, publications and marketing campaigns. Redesigned websites through WordPress, managed installation of Woo Commerce and implemented e-marketing integration. Highlighted clients include: Prime Time Publishing, New Mexico Car and Truck, Albuquerque Health Care for the Homeless and American Skin Association.
Creative / IT Manager | Pajama Program | New York, NY
Feb. 2013 – Dec. 2014
Increased organizational capacity for a national nonprofit with over 50 chapters through Salesforce development and database administration including multiple custom objects, VisualForce pages, workflows, Apex triggers and API integration with third party software.
Upgraded web communications through responsive mobile-friendly website design and social media integration, working with both technical and non-technical teams to define and meet the organization’s objectives.
Coordinated external communications, providing support to staff and volunteers and developing print materials, including posters, banners, annual reports, event invitations and donor envelopes; worked closely with sponsors to meet their cause-related marketing needs, including companies like Carter’s and Scholastic.
In-House Graphic Designer | BrandMuscle | Albuquerque, NM
Aug. 2012 – Dec. 2012
As an in-house designer worked with national brands for regional marketing efforts excelling in a fast-paced environment. Provided graphic design and project coordination support to various sales operation teams, managing multiple deadlines.
Designed solutions for hospitality clients, working with major brands such as 7-11, Jose Cuervo and New Belgium Brewing; maximized supplier bill-back through brand mentions and adherence to branding and legal guidelines to meet customer satisfaction and other KPIs. Consistently earned 5 out of 5 ratings on client surveys for design quality, turn-around time, and service/helpfulness.
Production Manager | Target Media Partners | Albuquerque, NM
May 2008 – Aug. 2012 | Feb. 2006 – Feb. 2007
Provided graphic design and art direction overseeing a team of 3 production artists for a weekly print publication with over 100 ads per week, ensuring 100% print deadline compliance. Provided creative solutions to clients that included local and regional advertisers, as well as co-op national ads for automotive brands including Ford, GM, Toyota, Chevrolet, Subaru, and Honda. Promoted from Production Artist to Production Manager after one year.
Oversaw the implementation of integration between offline and online presence, while interfacing with customers and collaborating with sales, national marketing team, and vendors to improve product and reduce cost.
Sales and Marketing Manager | Front Desk Associate | Residence Inn by Marriott | Kalamazoo, MI | Albuquerque, NM Mar. 2003 – Feb. 2006
Provided local B2B sales and marketing to promote Marriott brand and secure their position as the preferred hotel for corporate travel. Developed and designed local marketing materials meeting corporate branding guidelines while targeting local markets. Promoted from front desk / night audit position after one year to provide sales and marketing direction.
Inside Sales and Customer Service Representative | Foremost Insurance | Grand Rapids, MI |
Aug. 2001 – Mar. 2003
Provided customer service, licensed for property and casualty insurance in 48 states, working with clients to meet their insurance needs while providing underwriting teams relevant information to evaluate risk. Designed winning logo for corporate diversity initiative.